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Interactive emails guide: Why, when, and where to use them
STACKED MARKETER - The marketer's #1 daily newsletter! Know what customers enjoy? Interesting and fun emails. Know what most customers get? Boring emails. Emails that push them to buy the same products...
View ArticleWhy more personalization is not always a good thing?
STACKED MARKETER - The marketer's #1 daily newsletter! Person 1: “Why isn’t anyone replying to my cold emails?” Person 2: “It’s because they’re not personalized enough!” Some version of this exchange...
View ArticleAre cold emails spam?
STACKED MARKETER - The marketer's #1 daily newsletter! Or better question: Are ALL cold emails spam? We recently received an email from a reader which had one core message: “Sending cold emails is a...
View ArticleManufacturing mistakes in marketing: Is it ethical?
STACKED MARKETER - The marketer's #1 daily newsletter! If you’ve been in marketing for a while, you’ve probably seen what we’d call a “manufactured error” campaign: You get a “leaked” internal email...
View ArticleHow to personalize cold emails?
STACKED MARKETER - The marketer's #1 daily newsletter! Almost every guide to cold emailing ever written includes some version of the advice: “Start with a personalized introduction.” It’s good in...
View ArticleCold outbound at scale: Try this tactic
STACKED MARKETER - The marketer's #1 daily newsletter! If you’re reading this, you’re most likely trying to sell things. And you probably know that cold emails can be a good way to do it… as long as...
View ArticleDo paid social ads work for newsletter growth?
STACKED MARKETER - The marketer's #1 daily newsletter! Growing a newsletter is hard. And paid social—like ads on TikTok, Meta, and Twitter—offers one of the easiest ways to start advertising your...
View ArticleCould your emails be converting better?
STACKED MARKETER - The marketer's #1 daily newsletter! Here’s something you may (or may not) know: the people who write this newsletter also work with other clients. This is partly because most people...
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