Could your emails be converting better?
STACKED MARKETER - The marketer's #1 daily newsletter! Here’s something you may (or may not) know: the people who write this newsletter also work with other clients. This is partly because most people...
View ArticleDo paid social ads work for newsletter growth?
STACKED MARKETER - The marketer's #1 daily newsletter! Growing a newsletter is hard. And paid social—like ads on TikTok, Meta, and Twitter—offers one of the easiest ways to start advertising your...
View ArticleCold outbound at scale: Try this tactic
STACKED MARKETER - The marketer's #1 daily newsletter! If you’re reading this, you’re most likely trying to sell things. And you probably know that cold emails can be a good way to do it… as long as...
View ArticleHow to personalize cold emails?
STACKED MARKETER - The marketer's #1 daily newsletter! Almost every guide to cold emailing ever written includes some version of the advice: “Start with a personalized introduction.” It’s good in...
View ArticleManufacturing mistakes in marketing: Is it ethical?
STACKED MARKETER - The marketer's #1 daily newsletter! If you’ve been in marketing for a while, you’ve probably seen what we’d call a “manufactured error” campaign: You get a “leaked” internal email...
View ArticleAre cold emails spam?
STACKED MARKETER - The marketer's #1 daily newsletter! Or better question: Are ALL cold emails spam? We recently received an email from a reader which had one core message: “Sending cold emails is a...
View ArticleWhy more personalization is not always a good thing?
STACKED MARKETER - The marketer's #1 daily newsletter! Person 1: “Why isn’t anyone replying to my cold emails?” Person 2: “It’s because they’re not personalized enough!” Some version of this exchange...
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Interactive emails guide: Why, when, and where to use them
STACKED MARKETER - The marketer's #1 daily newsletter! Know what customers enjoy? Interesting and fun emails. Know what most customers get? Boring emails. Emails that push them to buy the same products...
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